STRATEGIC AIM:
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Élan Grove is an exclusive boutique retreat offering curated experiences rooted in nature, intentional rest, and quiet luxury. The brand needed an identity that evokes calm sophistication and understated elegance—something that feels both welcoming and aspirational. I was tasked with creating a visual identity that would translate seamlessly across digital, print, and physical environments to reflect the brand’s ethos of mindful indulgence.
Position Élan Grove as a sanctuary of refined rest—appealing to discerning clients who seek a meaningful, restorative escape. The identity had to communicate the delicate balance of natural serenity and sophisticated comfort.
CLIENT:
Élan Grove
CATEGORY:
Boutique Retreats
Conceptual Client
The design strategy revolved around three pillars:
Natural luxury: Using organic forms, soft textures, and warm tones that feel authentic yet refined.
Intentional calm: A minimalist, elegant system that fosters a sense of peace and mindful presence.
Timeless elegance: Classic typography paired with modern details to create a lasting impression without feeling trendy.
Designing Élan Grove was an exercise in restraint and detail. The challenge was to create an identity that feels luxurious without excess, and welcoming without losing sophistication. I focused on crafting a balanced system where every element supports the overall mood—soft textures, delicate typography, and warm, natural colours.
One highlight was developing the pause emblem—abstract enough to feel modern, yet inspired by nature’s forms to connect deeply with the brand’s roots.
Logo
A refined sans-serif word-mark paired with a subtle, abstract pause emblem that suggests growth, tranquility, and exclusivity. The logo is delicate yet confident, crafted to feel at home on signage, stationery, and digital platforms.
Typography
Primary: Elegant sans-serif with smooth curves for headings—luxurious and approachable
Secondary: Soft serif for body text—clean and readable
Accents: Handwritten script for select brand moments, adding a personal touch
Colour Palette
Warm Sand: Earthy, calming beige
Dark Blue: Sophisticated, grounding green
Soft White: Clean, airy background
Bright Orange: Subtle accents for a hint of energy
Imagery
Photography features natural light, serene landscapes, and intimate moments—capturing a sense of quiet luxury and connection with nature.
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