STRATEGIC AIM:
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Velvet Mornings is a concept café tucked into the quiet corners of a busy city. A place where deep thinkers, creatives, and soft rebels gather, it’s less a café and more a daily ritual space. Every detail—from ceramic cups to playlists—is part of an immersive love letter to slowness.
With a cult following already in place, Velvet Mornings needed a visual identity system that crystallises its mood and values, grounding the café as both a community hub and a design-forward brand.
To design a brand identity that captures the café’s romantic slowness and creative sanctuary feel, using Art Nouveau influences to evoke tactility, beauty, and ritual—while keeping it modern, minimal, and relevant to today’s café culture.
CLIENT:
Velvet Mornings
CATEGORY:
Concept Café
Conceptual Client
The strategy centered on the following principles:
Organic Flow – Gentle curves, nature-inspired motifs, and typography that feels hand-drawn, to echo the ritual of slow mornings.
Integrated Beauty – Every detail, from menus to napkins, becomes a piece of art—no element left plain or purely functional.
Romantic Atmosphere – Layers of visual storytelling: delicate borders, muted yet rich tones, and textures that feel lived-in.
The Velvet Mornings identity should feel like stepping into a dream sequence of a slower world: an escape from speed, a pause in time. By leaning on Art Nouveau’s philosophy of art in everyday life, the design reinforces the café’s mission—turning daily coffee into a ritual, and branding into a tactile, soulful experience.
Typography
Custom serif with subtle flourishes or rounded terminals; headlines may use decorative type inspired by Alphonse Mucha, but paired with a clean sans for legibility.
Colour Palette
Creams, warm oranges, muted yellow, and deep burgundy—warm tones that reflect art nouveau, coffees, and sunlight.
Illustration & Motifs
Flowing vines, abstract floral outlines, and organic frames—applied to packaging, signage, and social media.
Textures
Recycled, slightly tactile paper stock; newspaper-inspired finishes for menus or takeaway cups.
Imagery
Soft-focus photography, natural light, and layered still-life shots (coffee steam, half-open books, pastries mid-bite).
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